Shaping the Future of Consumer Sectors & Destinations
We help retail, hospitality, tourism, healthcare and service brands unlock their commercial potential, maximise performance, and build long-term resilience.
Partners in Success
Specialist Expertise Makes the Difference. First Retail Group's work spans a broad range of consumer sectors and destinations – like towns, cities and centres. We equip retail, leisure, healthcare and service businesses with strategies for growth and help the property and local government sectors build socially and economically successful environments. From New Zealand and Australia to the UK and the Pacific Islands, we help organisations and places thrive through award-winning strategy and enablement solutions.
Explore Category Solutions
Hospitality & Leisure
Consumer Destinations
Healthcare Retail Strategy
Museum Retail Strategy
Travel & Tourism Retail
Customer Experience
Development Response
Resilient Communities
Solutions That Drive Retail Transformation
From organisations to communities, First Retail Group delivers the insights and strategies that support informed decisions and inspire confidence in change. Our solutions bring research, engagement, commercial strategy, and enablement experts under one roof. This cross-disciplinary approach ensures our clients receive coherent, unified advice that is practical and enablement-ready. Whether navigating organisational change, developing high street recovery plans, or designing large-scale mixed-use masterplans, we drive impact at every scale of the commercial environment.
Recent Projects
Expertise in Action: See how First Retail Group is delivering results for commercial, NGO, and government-sector partners.
Ashburton CBD Strategy
Driven by a strategy delivered by FRG, this Canterbury town is redefining the role of its CBD. The forward-thinking plan positions the destination to capture diverse new audiences while securing its long-term economic success.
Lower Hutt City Centre
Lower Hutt is preparing for a vibrant future featuring refreshed streetscapes, enhanced public amenities, improved transport links, and regeneration at scale. The team at FRG is proud to be working to help shape the plan.
Department of Conservation
New Zealand’s national parks are cherished by travellers from across the globe. Capturing the spirit of these legendary places, an enchanting new product range has arrived – thoughtfully developed by FRG’s tourism experts.
Impact in Action - Masterton Town Centre
When Masterton District Council, the Masterton Alliance and Tupu Ana – Masterton Chamber of Commerce needed to inject new life into their central business district, they turned to First Retail Group.
We delivered a high-impact town centre summit that united business and community leaders focused on the success of their CBD. By facilitating complex discussions around social resilience and economic development, we helped bring diverse community feedback into a unified, actionable strategy that is being rapidly enabled.
The result? A stronger, more vibrant centre that's perfectly aligned with Masterton’s 2050 "Our Future Our Story" vision for long-term growth and prosperity.
Pacific Island Destinations
As Samoa’s premier tourism retailer and resort-wear brand, Janet’s is dedicated to setting the gold standard in regional retail. The family-owned company boasts a robust presence across the main island, including a prominent location at Faleolo International Airport.
To fuel its evolution, Janet’s leadership team partnered with retail experts FRG to refine its business model, elevate the customer experience, and map out a strategic growth plan—drawing on FRG’s proven track record across Australasia and the Pacific.
Today, Janet’s continues to build on this success, launching vibrant new clothing and product lines designed to capture the imagination of every visitor to these beautiful islands.
Award-Winning Solutions
First Retail Group's agile and adaptive approach means we tailor every project to our clients' unique market realities. Drawing on our deep cross-sector and global experience, we apply international insights to local opportunities – delivering solutions that are perfectly aligned with both immediate needs and future potential.
Our Process - Working Together
Our partnership: a clear, collaborative process that keeps you informed and in control from first conversation to final delivery.
Discovery & Alignment
We listen carefully to map your needs, priorities, and objectives – ensuring our approach is aligned perfectly - right from the start.
Customised Solutions
We shape tailored solutions and options designed around your specific goals, budget and timeframes.
Agility & Adaptation
Our flexible framework allows us to pivot seamlessly as your project evolves, turning shifting needs and unexpected potential into competitive advantage.
Collaborative Delivery
We work closely with your organisation to develop solutions that build participation, trust and change – ensuring buy-in and maximising success.
Who we Work With
First Retail Group Ltd (FRG)
We are specialist retail and commercial strategists. FRG drives award-winning customer engagement, exceptional experiences, and measurable revenue growth for consumer-facing brands and premier destinations. Our expertise spans retail, hospitality, healthcare, leisure, tourism, and services.
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Contact
Level 3, 44 Victoria Street, Wellington, 6011
New Zealand
hello@firstretailgroup.com
DDI NZ +64 4 979 9668
DDI AU +61 4 888 60415
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